From Sault Ste Marie, Ontario to Thessalon, Ontario to Sault Ste Marie, Michigan and everywhere in between, TruHous Media brings you unmatched access to the teams, athletes, and events that define the NORTH. We’re the official home for local sports coverage across the NORTH, featuring exclusive broadcasts, behind-the-scenes features, and original programming you won’t find anywhere else.

We cover more games, more teams, and more moments than any other media outlet in our area—because we’re there when it matters most. No one else is at more local sporting events, giving you unmatched access and coverage you won’t find anywhere else.

Our lineup includes

• Original talk shows (coming fall 2026), analysis, and in-depth interviews with coaches, athletes, and insiders
• Eclusive streaming partners for Algoma Thunderbirds, Soo U16/U18 Greyhounds, and the CJFL Sault College Cougars
• Full game replays, highlights, and community sports features

Plus

• Watch live sports events that we produce and direct on OUATV and FloHockey, Youtube as well as Saultsports TV

Subscribe now to stay connected to your favourite hometown teams and discover the stories driving the NORTH’S sports scene

TruHous Media – Local Sports, All Heart, & All the NORTH

The main reasons most partners stay on Streameai (Saultsports TV) instead of YouTube Are

• You own the experience: no unrelated or competitor content, ads, or ‘up next’ suggestions pulling viewers away from your games.
• Better monetization and  every ticket dollar goes to your business (minus the agreed fees), and you get proper analytics on who watched what, which is hard to get cleanly on YouTube.
• Rights and takedowns: live sports on YouTube are at the mercy of copyright bots, strikes, and policy changes; on Streameai you’re distributing on a rights‑cleared platform built for sports.
• Fan value: your games sit in a dedicated environment with proper support instead of getting lost in a massive general‑purpose site.

Why we’re not streaming our games on YouTube

• We’ve had a lot of people ask why this season’s games are on Streameai instead of YouTube.

The simple answer is: it gives us a more reliable, professional home for our broadcasts. On  Streameai  (Saultsports TV), We Can

• Keep games in a dedicated space with fewer distractions and no unrelated “recommended” videos.
• Manage access and tickets properly, so your support goes directly back into our program.
• Reduce the risk of games being blocked, muted, or taken down by automated copyright systems.
• Get better viewing stats so we can prove the value of our audience to sponsors and keep improving the coverage.

We know YouTube is familiar and easy, and we still plan to use it for free highlights and clips to help people discover us. For full live games and complete coverage, Streameai (Saultsports TV) is the best way for us to deliver a consistent experience and reinvest revenue back into the team.