At True North Radio and SaultSports TV, our mission goes beyond covering the latest scores, highlights, and standout performances across youth, high school, and collegiate athletics. Whether it’s football under the Friday night lights, hockey on the cold northern ice, or the growing excitement of soccer, basketball, and baseball across our region, our goal is to celebrate and support what sports are truly meant to do — “Protect the Purpose.”

The purpose of youth sports has always been about more than wins and championships. It’s about helping young athletes develop the life skills, discipline, teamwork, and leadership that will carry them well beyond the playing field. Through competition, athletes learn accountability, perseverance, and respect — qualities that prepare them not just for success in sports, but in life.

“Protect the Purpose” is a reminder to everyone involved — from coaches and administrators to parents and broadcasters — that athletics are meant to build character and community. It’s about keeping sports competitively balanced, ensuring every athlete has the opportunity to grow, and maintaining a positive environment where values come before trophies.

As we continue to share stories from the rinks, fields, and courts across Northern Ontario, we’re proud to shine a light on the athletes and programs that keep this mission alive. Because when we protect the purpose, we protect the future — one athlete, one game, and one lesson at a time.